Policy Gaps in Promoting Wellness Tourism in India: An Economic Perspective

Abstract

This research paper meticulously examines the policy landscape surrounding wellness tourism in India, focusing on identifying and analyzing existing gaps from an economic perspective. Employing a data-based analytical approach, drawing from market reports, policy documents, and academic literature, the study aims to elucidate how current policy shortcomings impede the full economic realization of India's significant potential in this burgeoning sector. Key findings reveal critical deficiencies in regulatory frameworks, infrastructure development, skill enhancement, and targeted marketing, which collectively hinder the sector's growth and its contribution to the national economy. The analysis underscores the substantial economic premium offered by wellness tourism, with international wellness tourists spending considerably more per trip than average tourists. Recommendations are proposed to bridge these policy gaps, advocating for a more nuanced, segment-specific, and strategically aligned approach to unlock India's capacity as a leading global wellness destination.